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There are many business models to choose from when using Facebook. You can use Facebook ads to sell affiliate products or to sell your own products as well, whether it's digital like ebooks, physical products or the currently popular Tee Spring model. However, for the purposes of this article let's focus on one particular Facebook marketing business. The overall business plan is pretty straightforward, utilizing three things - a Facebook Fan page, Facebook Ads, and your own web site.
Create a Facebook Fan Page and a Like Campaign - Regardless of your business, you must have a Facebook fan page. Go where your customers are. Having a presence on Facebook allows you to interact with your customers and potential customers in a way you can't achieve anywhere else. But having a fan page for your business you can keep your market informed on new products, hold contests, build your brand and keep them engaged. How we do business has changed and you can no longer avoid social media.
Use the powerful Facebook Ads platform to create a "like" campaign to build your number of fans. While you can promote web sites with Facebook Ads, of course they would favor keeping those people on their own web site. A "like" campaign can be a great and cost effective page to quickly add lots of fans.
You'll then post useful and shareable content on the fan page on a daily basis. This should be a mix of picture as well as links to articles on the web site to drive traffic from the fan page to the web site.
Remember the domination of MySpace? Yeah, I didn't think so! Or how Google changed their Adwords policy and instantly put a lot of seven figure affiliate marketers out of business. Create a tab on your fan page where people can give you their email address in exchange for something for free, whether it's a special report, video, podcast, or whatever works in your market.
By keeping this list building form on Facebook your fans will feel more comfortable giving up their email address because they trust Facebook, as opposed to you sending them to another web site.
Create a Facebook Fan Page and a Like Campaign - Regardless of your business, you must have a Facebook fan page. Go where your customers are. Having a presence on Facebook allows you to interact with your customers and potential customers in a way you can't achieve anywhere else. But having a fan page for your business you can keep your market informed on new products, hold contests, build your brand and keep them engaged. How we do business has changed and you can no longer avoid social media.
Use the powerful Facebook Ads platform to create a "like" campaign to build your number of fans. While you can promote web sites with Facebook Ads, of course they would favor keeping those people on their own web site. A "like" campaign can be a great and cost effective page to quickly add lots of fans.
You'll then post useful and shareable content on the fan page on a daily basis. This should be a mix of picture as well as links to articles on the web site to drive traffic from the fan page to the web site.
Remember the domination of MySpace? Yeah, I didn't think so! Or how Google changed their Adwords policy and instantly put a lot of seven figure affiliate marketers out of business. Create a tab on your fan page where people can give you their email address in exchange for something for free, whether it's a special report, video, podcast, or whatever works in your market.
By keeping this list building form on Facebook your fans will feel more comfortable giving up their email address because they trust Facebook, as opposed to you sending them to another web site.
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