Friday, July 24, 2015

Creating Better Trade Show Exhibit Designs

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By Phyllis Schroeder


As an exhibitor, you ought to make sure that your booth would stand out from the rest that can be found in there. When that happens, then you would be able to say to yourself that all your hard work has been worth it. You planned for this really well and that is the reason why you shall reap the fruits of your labor.

To begin with, you should determine the final size for your photos. Take note that your trade show exhibit designs are meant to be livelier than they used to be. That is the reason why you have to include the best photos of your products or even that of your team to add more credibility to your own brand.

Find your way to the right colors for the banner. Yes, you have strict orders to implement the company colors which you already have but then, you are also free to modify that even just a little. So, let your instincts guide your way. Just be sure that things will not get weird at the end of the day.

Be specific with the tools that one would be using for the design of your main tarp. Keep in mind that everything that you would be put in there has to be seen by a lot of people. If not, then your masterpiece is going to be another pass me by booth that no one would dare to have a second glance on. That can be the worst fate ever.

You need to be wise with the decisions that you are making. If the first draft of the design does not appeal to you that much, then you are encouraged to change. It does not matter if you would have a lot of revisions in here. What is important is that you are wiling to finish what you have started.

You must put more effects to your work. If your team can draw the eyes of other people in with the use of those effects, then continue being on the right side of the road. If you will conduct that action, then your efforts will have a place to go and that is enough motivation on your part of the moment.

Cut everything in the right dimensions. Again, accuracy is very much needed in here. If the posters are going to be a little bit too short, then that can compromise your entire work. So, brief your team thoroughly and let them know that you would not tolerate any kind of mistake from their end.

Do not forget that all of these things are about your brand. Play with the other elements only when necessary. The company name still has to remain as the main focus of the tarp since that has been your instruction from the very beginning. Stick to this line of mission.

Overall, you just have to do the best that you can. Pay a close watch on the other booths beside you. Make sure that your work is standing out but not too much for people to get overwhelmed by it.




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