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Marketing is known as the process of getting a certain product or a service from a business to the very doorstep of the consumers. Of course it can be seen that these days, the businesses do not control the needs and wants of the market but the consumers would already control the market. Of course because of this, it is extremely important for any business owner to know about his target customer. It will be through marketing training courses that he will be able to do this.
This is quite a complicated art to study because it is not only about knowing business but it is about knowing people and how their minds work. So if one would want to become a successful marketer, he has to know how the human brain functions. So if one would want to go into the field full of people who are potential customers, then he has to know of the certain principles behind consumer behavior.
The first thing that one should do would be to engrave into his head that in general, the customer is always right. Always remember that businesses would need to please the consumers if they would want to get sales. Of course money would be the reward the consumers would give for their job well done.
Now once one has already developed that kind of mindset, then the next thing to do would be to learn the theoretical concepts. First on the list would be market segmentation as this is one of the most primary of all concepts that one should be learning. Now the principle of this concept would be to always target a certain group or groups of people when pushing a product or service or when deciding strategies.
One may categorize people based on the common criteria known as demographics. This criteria would be a criteria based on age, gender, race, religion, income level, and of course education. Now based on this criteria, one may choose a certain group of people who have similar criteria and he may push the product to be able to fit into that group of people.
Once the demographic profile of the average customer is created, then the next thing to create would be the psychographic profile. Now this is a little bit more specific as it would trace the movements and behavior of the target customer. Analysis of the psychographic profile would allow one to know when or where to execute a certain strategy.
Now another very important concept to note is the product life cycle. With this graph, one will know what condition his product is in and what to do with it. The stages of the life of a product is the beginning, rise, plateau, drop, and the death.
Now these are just some of the basic things to know. If one would really want to know everything that there is to know, then he should take up the course. There are so many more things that he can learn through these kinds of lessons.
This is quite a complicated art to study because it is not only about knowing business but it is about knowing people and how their minds work. So if one would want to become a successful marketer, he has to know how the human brain functions. So if one would want to go into the field full of people who are potential customers, then he has to know of the certain principles behind consumer behavior.
The first thing that one should do would be to engrave into his head that in general, the customer is always right. Always remember that businesses would need to please the consumers if they would want to get sales. Of course money would be the reward the consumers would give for their job well done.
Now once one has already developed that kind of mindset, then the next thing to do would be to learn the theoretical concepts. First on the list would be market segmentation as this is one of the most primary of all concepts that one should be learning. Now the principle of this concept would be to always target a certain group or groups of people when pushing a product or service or when deciding strategies.
One may categorize people based on the common criteria known as demographics. This criteria would be a criteria based on age, gender, race, religion, income level, and of course education. Now based on this criteria, one may choose a certain group of people who have similar criteria and he may push the product to be able to fit into that group of people.
Once the demographic profile of the average customer is created, then the next thing to create would be the psychographic profile. Now this is a little bit more specific as it would trace the movements and behavior of the target customer. Analysis of the psychographic profile would allow one to know when or where to execute a certain strategy.
Now another very important concept to note is the product life cycle. With this graph, one will know what condition his product is in and what to do with it. The stages of the life of a product is the beginning, rise, plateau, drop, and the death.
Now these are just some of the basic things to know. If one would really want to know everything that there is to know, then he should take up the course. There are so many more things that he can learn through these kinds of lessons.
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