Tuesday, February 23, 2016

Confused By The Realm Of Social Media Marketing? Help Is Here!

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By Gary Pettit


You can effectively make contacts and strengthen professional relationships by using social media marketing techniques. By starting now, you can make the most out of this opportunity while it is still new. This article has some tips to make social media work for you.

There is a way to invite people to "like" your blog on Facebook, by putting a dedicated box for people to click on. This lets people "like" you at Facebook. People can do this without navigating away from the page. You will increase your exposure if you make it easy for people to do.

Make sure your blog is always kept up to date with useful info. If you blog is interesting and helpful, followers will be more likely to continue reading it. Also post any other important news, such as new locations, special closing, change in hours, etc. - don't forget to add them to your blog.

Give your potential clients a way to subscribe to your social media presence. Most people visit social media websites daily, so give them a quick way to access you via Twitter, Facebook or LinkedIn.

YouTube has a huge and active user base and you need to be involved in it for successful social media marketing. Posting videos is a great way to get users involved, but you also have to be involved in the larger community as a whole. Posting comments and talking about other videos related to your industry will attract new users to your profile.

Use the questions and answer feature of LinkedIn. LinkedIn's Q&A works like a large discussion forum: look up questions related to your products or industry and write useful answers to them. You could also post a link to one of your articles if you do not have time to write something.

It is imperative that you proofread anything before you add it to your Facebook page, or post it through Twitter. Your work needs to be professional--it can't be full of typos and should be written in standard English instead of "netspeak." A modest amount of abbreviation may be necessary when it comes to Twitter, but exercise some restraint. Make sure your content is concise but attractive.

When your customers want to contact you on your social media, always respond in a timely manner. Do not let messages sit for days unread. Your customers and followers are taking the time to write, so from a customer service perspective. It is good customer service to respond to messages and comments at least on a daily basis.

Hold an online contest or sweepstakes with appealing prizes and use social media to let people know about it. People love getting something for free and will quickly sign-up, follow or friend you to get a shot at winning. Make sure you let everyone know who won. This will give you more advertising, and will make you look more credible.

If your social media marketing campaign involves Twitter, get the most followers you can. The number of Twitter followers an entity has, is now a serious measuring stick of importance in today's world. Companies always love seeing that their Twitter feed has more followers than their competitors and are quick to point it out to their customers. You should too.

Social media marketing is an opportunity that many businesses are still failing to exploit. Stay ahead of your competition by using the tips that you've just learned to successfully market your business on social sites.




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