Monday, October 13, 2014

Confused About Email Marketing? These Tips Can Help!

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By Gertha Purtell


With the popularity of the Internet, it is no wonder why email marketing has become one of the most popular ways for a company to market their product. Perhaps you have heard of this technique, but you do not know to use it. That's okay, you are in luck! The following article will tell you what you need to know about email marketing.

Ask your customers for feedback on your emails. Since your customers are the most important part of your campaign, it is important to know if they are pleased with the emails they receive from you. You could ask them to fill out a short survey with a few questions on what they like and what they dislike.

Know your audience and be focused. After you have gotten a few readers subscribed, come up with ways to induce them to get their friends signed up. You should also be sure you have a subscribe link sent out in your email. This will help your existing customers send a link to their friends. Your customer base will grow easily and effectively.

Treat each reader like a relationship. Ask in the first email for permission to send more. In the second email, tell them what discounts, products and services they can expect in future emails. In the third email and after, follow through with the content you promised to provide them with.

Learn as much as you can, from a variety of sources, to become a master of email marketing. Search online for information, or check out books from the library. Some areas even offer classes to help you improve your knowledge.

Use passive and active feedback to improve your email marketing strategy. Active feedback is rather obvious: ask for opinions and suggestions from your readers. Passive feedback is very subtle and may not even be obvious to your customers. This involves tracking which links get clicked the most, where people go once they've clicked the links, and how well each email does profit-wise.

Your email marketing campaign will be more effective if you make it easy for customers to unsubscribe. This may seem paradoxical, but people will tend to trust you more if you make them feel as if they are in control. Post the unsubscribe link in an obvious place so they can find it easily.

Include calls to action when creating emails. You should explain to the recipient of the emails what it is that needs to be done. If you use links, include instructions on what to do with them. You might want to consider repeating links in your email so that they appear at the top, and then again at the bottom, of your notice.

No doubt email marketing works on so many levels. It can be one of the most cost-effective ways to reach out to the largest amount of people all over the world. Take the advice and techniques that are offered in the article above to help you design an email marketing plan that works for you and your business.




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