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Many people often say that email marketing is dead because of the mobile revolution that is currently happening. However, we believe email marketing is stronger than ever. There are a lot of different ways that email marketing can build a business. This article can help you create a successful email marketing approach that will help you reach your business goals.
One of the biggest mistakes anyone can do is sending unsolicited emails, it can be risky considering you can get fined heavily since it's against the law. The best thing to do is use an autoresponder to make sure all the emails you collect are double opt-in emails. Don't ever buy email lists or try to promote your product via emails to people who did not request information, it's a big mistake.
The timing of your email promotions is also important, for example around the holidays you have to make sure you are sending promotions at the right times. Around the holidays people might not be checking their emails as often as regular days. With the exception of days like Black Friday or Cyber Monday where you can take advantage of those days to promote your products and services. We also recommend you limit the use of images in your emails because some email providers might mistakenly labeled your emails as spam and you don't want that.
Perhaps one of the greatest benefits of having your own email lists or building a designated email lists for leads or prospects is being able to properly follow up. Following up is crucial because this is the best way to share the benefits of your products and services. An autoresponder can be your best tool to follow automatically with anyone looking for information on your business.
Many people find it difficult to get started with email marketing, it's not a complicated process once you learn how to properly setup the basics. In this article hopefully you learned some of the best strategies that you can apply to your business today to take advantage of the big wave of email marketing.
One of the biggest mistakes anyone can do is sending unsolicited emails, it can be risky considering you can get fined heavily since it's against the law. The best thing to do is use an autoresponder to make sure all the emails you collect are double opt-in emails. Don't ever buy email lists or try to promote your product via emails to people who did not request information, it's a big mistake.
The timing of your email promotions is also important, for example around the holidays you have to make sure you are sending promotions at the right times. Around the holidays people might not be checking their emails as often as regular days. With the exception of days like Black Friday or Cyber Monday where you can take advantage of those days to promote your products and services. We also recommend you limit the use of images in your emails because some email providers might mistakenly labeled your emails as spam and you don't want that.
Perhaps one of the greatest benefits of having your own email lists or building a designated email lists for leads or prospects is being able to properly follow up. Following up is crucial because this is the best way to share the benefits of your products and services. An autoresponder can be your best tool to follow automatically with anyone looking for information on your business.
Many people find it difficult to get started with email marketing, it's not a complicated process once you learn how to properly setup the basics. In this article hopefully you learned some of the best strategies that you can apply to your business today to take advantage of the big wave of email marketing.
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