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Graphic designers can also simultaneously be logo designers: it goes with the territory. As the business world expands, so does the need for good CI logo design. It constitutes clear branding and company identification. It is of the utmost importance as it says more than mere words. Image is important to stand out in the competitive crowd, and the perfect logo can speak volumes. Here are some helpful tips to speed up the process.
A logo is basically an ideogram that takes a special eye to create. It is based on the company name, product, and or service. It must be original and clearly read. Working with company reps helps a designer focus their attention on just the right elements to make sure the best match is devised. Creativity is of the essence, but common sense plays a vital role as well.
Tips for good design of a company logo include the usage of color, line, balance, shading, font style and size, and proportion. Beyond this your creative inspiration should know no bounds. As long as the final result is indicative of a business or product, anything goes. It can be obvious or symbolic in nature: it must simply speak visually about what it denotes.
Simplicity is the first rule of the graphic arts. This is not the time for complexity and overly ornate design. The target market must perceive it in an instant whether on letterhead, a packing box, or a website. The same holds true for a digital or print ad. It has to have impact and clarity. Fonts and colors, and other design elements, fall into place when you heed this principle.
One way to arrive at the perfect design is to survey what is out there and what you really like. Think about what makes a logo successful. Use the principles you discern for your own company image. Do the fonts and colors go with the lines? Does the log also work in black and white? Is it attention grabbing or a journeyman's job? Company reps need to work closely with designers to pare away the impossibilities and find just the perfect design.
A good eye for size and proportion goes into a professional design. Balance is also an issue when the logo is on a web or letterhead page. Too big or too small will not do. It is not about what is looks like on the screen during the design phase, but how it appears in its final location.
Balance, size and proportion: these are key words in graphic design and they apply to logos as well. Trying out different variations will bring you to the best result. You must, of course, apply your handiwork to the actual final location to be sure it is suitable. What looks good enlarged may be weak in a small size. In the long run, however, it is all about the company product or service as embodied in one limited design.
Designs go hand in hand with company tag lines so make sure there is a good match. They are a team that creates branding. You also want a trademark that passes the test of time for the particular target market and is not trendy or faddish. Think ahead and think wisely at all times.
A logo is basically an ideogram that takes a special eye to create. It is based on the company name, product, and or service. It must be original and clearly read. Working with company reps helps a designer focus their attention on just the right elements to make sure the best match is devised. Creativity is of the essence, but common sense plays a vital role as well.
Tips for good design of a company logo include the usage of color, line, balance, shading, font style and size, and proportion. Beyond this your creative inspiration should know no bounds. As long as the final result is indicative of a business or product, anything goes. It can be obvious or symbolic in nature: it must simply speak visually about what it denotes.
Simplicity is the first rule of the graphic arts. This is not the time for complexity and overly ornate design. The target market must perceive it in an instant whether on letterhead, a packing box, or a website. The same holds true for a digital or print ad. It has to have impact and clarity. Fonts and colors, and other design elements, fall into place when you heed this principle.
One way to arrive at the perfect design is to survey what is out there and what you really like. Think about what makes a logo successful. Use the principles you discern for your own company image. Do the fonts and colors go with the lines? Does the log also work in black and white? Is it attention grabbing or a journeyman's job? Company reps need to work closely with designers to pare away the impossibilities and find just the perfect design.
A good eye for size and proportion goes into a professional design. Balance is also an issue when the logo is on a web or letterhead page. Too big or too small will not do. It is not about what is looks like on the screen during the design phase, but how it appears in its final location.
Balance, size and proportion: these are key words in graphic design and they apply to logos as well. Trying out different variations will bring you to the best result. You must, of course, apply your handiwork to the actual final location to be sure it is suitable. What looks good enlarged may be weak in a small size. In the long run, however, it is all about the company product or service as embodied in one limited design.
Designs go hand in hand with company tag lines so make sure there is a good match. They are a team that creates branding. You also want a trademark that passes the test of time for the particular target market and is not trendy or faddish. Think ahead and think wisely at all times.
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