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Recently, Google changed its iconic logo, resulting in an appearance that looked like it was drawn with chalk. It was a shift that caused quite a bit of discussion, from general users to those who operate their own Long Island advertising agencies. In any event, I think that it's important to discuss what goes into the process of changing logos. For those who do not know, here is a series of tips that will be able to help all curious parties in the long term.
One of the points to consideration, when it comes to redesigning logos, is keeping your overall message the same. Yes, logos can change over the course of time; this doesn't mean that they still can't convey the same basic message. Coca-Cola is a great example of this, especially when given how iconic the brand name is after all these years. This is a critical point to make note of, and there isn't a single Long Island advertising agency that can say differently.
You should also make it a point to emphasize simplicity. According to firms such as fishbat, minimalist design is popular. Text has become easier to read, and the fact that less "busy" websites are commonplace means that anyone can make use of the Internet. Everything from typefaces to specific graphics must be taken into account. This is yet another point of interest that a Long Island advertising agency can draw your attention to.
Once your redesigns go live, make sure that you take note of consumer response. This is especially true given how it can influence your future redesigns; your audience will, more likely than not, know what's best. Growing pains will occur, depending on how invested someone is in a brand, but it will pass. When this doesn't prove to be the case, and issues continually crop up, it might be in a designer's best interest to head back to the drawing board.
As you can see, there is much that goes into the shifting of website logos. Google made a change that had people talking, and it's possible that you can do the same. All you have to do is adhere to the points mentioned earlier, and exercise care when doing so. It might take some time to find the perfect successor, but that's what effort is all about in this sense. If you're dedicated and spend time putting in the work, the best results will shine through.
One of the points to consideration, when it comes to redesigning logos, is keeping your overall message the same. Yes, logos can change over the course of time; this doesn't mean that they still can't convey the same basic message. Coca-Cola is a great example of this, especially when given how iconic the brand name is after all these years. This is a critical point to make note of, and there isn't a single Long Island advertising agency that can say differently.
You should also make it a point to emphasize simplicity. According to firms such as fishbat, minimalist design is popular. Text has become easier to read, and the fact that less "busy" websites are commonplace means that anyone can make use of the Internet. Everything from typefaces to specific graphics must be taken into account. This is yet another point of interest that a Long Island advertising agency can draw your attention to.
Once your redesigns go live, make sure that you take note of consumer response. This is especially true given how it can influence your future redesigns; your audience will, more likely than not, know what's best. Growing pains will occur, depending on how invested someone is in a brand, but it will pass. When this doesn't prove to be the case, and issues continually crop up, it might be in a designer's best interest to head back to the drawing board.
As you can see, there is much that goes into the shifting of website logos. Google made a change that had people talking, and it's possible that you can do the same. All you have to do is adhere to the points mentioned earlier, and exercise care when doing so. It might take some time to find the perfect successor, but that's what effort is all about in this sense. If you're dedicated and spend time putting in the work, the best results will shine through.
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